Sterling Media, the global business and communications consultancy won the coveted PR Firm of the Year award at the second annual UK-India Awards 2018, which took place at the London Hilton on Park Lane on Friday 22nd June 2018.
The UK-India week (18th to 22nd June, 2018), part of which was the UK-India Awards 2018, focused on recognizing innovative and path-breaking individuals and organisations that are making a significant contribution to the strong global partnership between Brexit Britain and Global India. Hosted by Indian film actor Vivek Oberoi, the awards were attended by 400 senior leaders from the world of business, politics, diplomacy, arts & culture, and the social sector including The Mayor of London Sadiq Khan, Foreign Minister Rt. Hon Mark Field MP, and Indian actor Shilpa Shetty who was presented the ‘India Inc. Global Indian Icon Award’.
Sterling Media has developed a strong reputation as one of the first communications agencies in the UK to drive thought-leadership strategies for Indian narratives across politics, culture, social advocacy.
The host of winning businesses across India and the UK also included Standard Chartered, which won The British Asian Trust’s Social Impact Project of the Year, and the London Stock Exchange, which was named The State Bank of India’s Financial Services Organisation of the Year.
Sterling Media Global CEO, Natasha Mudhar stated that, “We are deeply honoured and humbled to receive the PR Firm of the Year award from the UK-India Awards. Sterling Media has always championed the partnership between India and the UK in business, politics and culture and we are delighted to have been recognized for our contribution to the UK-India relationship. The two nations hold a bond that goes beyond a transactional relationship, becoming a truly transformative one. From the huge demand for specialist doctors and engineers from India in Britain to the UK’s commitment to engaging India as a primary trading partner, the UK-India partnership is proving unbreakable.”
Headquartered in London with offices in India and Dubai, Sterling Media was founded in 1995 with a mission to drive innovation by bringing brands closer to their purpose in more meaningful ways. The company represents SME’s, FTSE 100 companies including billion-dollar hedge funds, disruptors, innovators, high profile celebrities, influencers, governments and major organisations such as the United Nations across several industry sectors.
Sterling Media has developed a strong reputation as one of the first communications agencies in the UK to drive thought-leadership strategies for Indian narratives across politics, culture and social advocacy.
Sterling Media’s Global CEO Natasha Mudhar also participated in the Social Impact Roundtable, due to the company’s expertise in leading major social advocacy campaigns. During the panel, Natasha highlighted the power of companies for social good, how companies can be simultaneously profitable and purposeful, why social impact needs to be a company-wide initiative and not just a tick box.