Bollywood superstar, Salman Khan is all set to enter into a smartphone venture, in which he may take a majority shareholding directly or through his family.
The star of mega hits like ‘Bajrangi Bhaijan’, ‘Dabangg’, ‘Wanted’, is presently building an operational management team to be headed by a professional with experience at Samsung and Micromax, according to top industry executives.
The Being Human clothing brand owner has registered the BeingSmart trademark for smartphones targeted at the entry to middle market segment. Salman Khan has also selected the Chinese plant and the initial phone models that will run on Android and cost below Rs 20,000.
It is expected that smartphones will be initially sold online and later through strategic partnerships with some large electronic and cellphone retail chains. The handsets may also be sold in Being Human stores.
The idea struck Salman 2 years back and though, few brands showed their interests at that time but, because of the high royalty charges demanded by the superstar, they backed out.