Sahara’s offer to unleash fresh fare war

Business
(Last Updated On: January 6, 2016)

NEW DELHI: Air Sahara’s scheme, offering return tickets to London for Rs 10,000 (plus taxes) seems all set to unleash a fresh round of fare war in the Indian skies.

Experts wondered at the economics behind the deal, but also predicted a fierce fare war in the days to come.

The Sahara discount is a stunning 60 per cent lower than the average economy class fares offered by most legacy carriers on the same route. And the discount has come at the peak season.

Although most European and Gulf-based airlines operating on the sector refused to join the fare war, while saying they were fully booked for the next couple of months, some carriers — especially the new players in the sector like Jet Airways — are learnt to be mulling enticements for passengers.

Jet has already introduced a scheme that offers its frequent fliers the option of winning free return tickets to London for a couple. Said a Jet official: “Free tickets are available for all frequent flier programme members.

 

SOURCE:THE TIMES OF INDIA

 

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