Rel Jio's 4G entry not a threat IdeaIdea Cellular, the country’s third-biggest mobile operator with over 170 million subscribers, has joined the 4G bandwagon ahead of Mukesh Ambani’s Reliance Jio launch. Reliance Jio is expected to be launched commercially in March-April, while a soft launch for employees will take place on Sunday. While Bharti Airtel and Vodafone are also expanding their 4G footprint, Idea has forayed into the high-speed network from the southern states and is looking to scale it up to 10 telecom circles by March-end next year from four at present. TOI speaks to Himanshu Kapania, managing director of the Aditya Birla group company, to understand the company’s plans: plans:

Did it take you long to decide as you are the last of top three incumbents to enter 4G?

It certainly has not been long as we made an announcement about our 4G plans in September this year. The 4G spectrum was originally auctioned in 2010 in the 2,300 MHz band, which was bagged by Airtel and Reliance Jio. We had participated in the auction of 1,800 MHz frequency, which happened in 2014 and 2015. We were deferring the launch to first sort out (spectrum) re newal issues, which we could complete only by March this year. Also, we were waiting for the 4G ecosystem (equipment and devices) to be ready.

Read full article: TOI

By Anupama

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